As more of our life happens online, Internet skills are crucial to living responsibly. What are the skills needed to navigate today's Internet society? How can parents and educators teach themselves, their families, and their communities about important topics like identity protection, fraud detection, and digital citizenship?

Welcome to ThinkB4U! ThinkB4U is a collaboration between Google Inc. and expert safety partners Common Sense Media, ConnectSafely, and the National Consumers League. Together we are tackling some of the biggest learning curves thrown at the average user in a fun and interactive way.

There is still much to be done to achieve high levels of digital literacy for everyone. We hope that projects like ThinkB4U will boost advocacy for online safety education, the importance of which is invaluable in a deeply connected world.

Navigation Tips

This site, designed by Fuel Industries, includes three main components that are meant to be explored together.


Each location -- Home, School, Mall -- includes several video shorts about a modern family's experience online. You determine which path the family members take at the critical decision point. Do you text that to your boyfriend? Do you purchase that ukulele? These shorts are just snapshots of more complicated issues. But, they all attempt to address a fundamental message of taking a moment to think before acting.


As you view each video, you can collect interactive objects! An object opens up a quick game about the subject of the video. Once you collect the object, you can access it at anytime during your session.


When you scroll down the site, you will find complementary messages targeted for each audience -- Students, Parents, Educators. These messages intend to strike a quick educational point. If you want to find out more about the subject, just click the link below the message. This will open up a pop-up with tips, advice, and links to partner resources.

Make sure to check out the resources as linked in the educators' and parents' sections of the site! These resources point to curriculum and advice provided by Common Sense Media, ConnectSafely, and National Consumers League.


Common Sense Media is the nation's leading non-partisan, not-for-profit organization dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology.

Our award-winning website provides ratings and reviews to help families find fantastic, age-appropriate media, as well as robust advice on everything from cell phones to social networking to managing screen time. Our reviews and advice can also be found through our partners including Comcast, Time Warner Cable, Netflix, AT&T, Cox, and more.

Common Sense Media's free Digital Literacy and Citizenship curriculum gives K-12 schools everything they need to teach today's 21st Century learners how to be safe, smart, and responsible digital citizens. Already in use in more than 25,000 schools around the globe, our curriculum was developed in partnership with researchers from the Harvard University Graduate School of Education and many other thought-leaders in education. We encourage schools to explore our free, video-rich, engaging, and relevant lessons at www.commonsense.org/educators.

ConnectSafely.org is the leading interactive resource on the Web for parents, teens, educators - everyone engaged and interested in youth safety on the fixed and mobile social Web. Founded in 2006 by Internet safety pioneers Anne Collier of NetFamilyNews.org and Larry Magid of SafeKids.com and technology analyst for CBS News, ConnectSafely provides a central space for learning about the social Web with features that include:

  • The latest tech developments affecting and affected by young social media users
  • Research-based safety tips and advice on responsible Internet use, cyberbullying, social networking, blogging, gaming, and media-sharing
  • A forum where parents and educators can discuss Net and mobile safety questions and concerns
  • Commentaries from the world's most recognized youth safety advocates.

ConnectSafely.org is based in Silicon Valley, California, and co-directed by Internet safety pioneers Larry Magid of SafeKids.com and Anne Collier of NetFamilyNews.org, co-authors of MySpace Unraveled: A Parents' Guide to Teen Social Networking (Peachpit Press, Berkeley, Calif., 2006).

Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.

The National Consumers League is America's oldest consumer organization, representing consumers and workers on marketplace and workplace issues since our founding in 1899. NCL provides government, businesses, and other organizations with the consumer's perspective on concerns including child labor, privacy, food safety, and medication information. NCL is a private 501(c)(3) membership organization.

LifeSmarts-the ultimate consumer challenge-is a 18-year-old program, sponsored by NCL,that teaches kids real-world lessons about consumer issues ranging from personal finance to health and safety, technology, and everything in between.


1 "Internet & American Life Teen-Parent Survey" The Pew Research Center. April 19-July 14, 2011


2 "Daily Media Use Among Children and Teens up Dramatically From Five Years Ago." The Kaiser Family Foundation. The Henry J. Kaiser Family Foundation. 20 January 2010. 6 January 2012


3 "Consumer Sentinel Network Data Book for January - December 2010" Federal Trade Commission. March 2011. 6 January 2012. Pg. 5.


4 "Symantec Intelligence Report: November 2011." Symantec Intelligence.


5 "Intellectual Property Rights: Fiscal Year 2010 Seizure Statistics - Final Report" U.S. Immigration and Customs Inforcement. January 2011. 6 January 2012